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Philadelphia Recycling Rewards Kicks Off Today with More Rewards for Philly Recyclers

Written by RecycleBank
Published: June 23, 2010

Philadelphia, June 23 2010 – Today Mayor Michael A. Nutter officially marked the launch of Philadelphia Recycling Rewards in the Northeast section of Philadelphia. Philadelphia Recycling Rewards – a partnership between the City of Philadelphia, the Streets Department and RecycleBank – allows residents with City-provided recycling collection to earn points for the amount they recycle. “Today is our fifth rollout of the Philadelphia Recycling Rewards program and a great way for every city resident to understand that they can save hundreds of dollars a year in rewards to the local businesses right in their own neighborhoods,” said Mayor Nutter. “With over 230 local businesses supporting this initiative, a number that grows every week, my hope is that every resident signs up for this program puts their sticker on their bin and lets the savings begin.” Residents in Philadelphia can potentially earn hundreds of dollars of rewards each year. Points are redeemable through RecycleBank for groceries, gift cards, merchandise and entertainment at hundreds of participating local and national merchants. Local participating businesses include Modell’s, Rita’s, Santini’s South Philly Grille, the Dining Car Diner, ACME, select Shop Rite locations, Rite Aid, CVS/pharmacy, Las Cazuelas, Reading Terminal Market, Le Virtu, Black & Brew, JuJu Salon and Organics, SWEAT Fitness, Please Touch Museum, the London, Franklin Institute, Villa the movement, Academy of Natural History…the list is long and covers 20 categories. Residents can also redeem points at hundreds of major retailers and national brands such as Nature Made, Verizon, Seventh Generation, Dick’s Sporting Goods, Ruby Tuesday, Coca-Cola, and Bed, Bath & Beyond. “Now that the program has expanded to most of the city, our hope is that every resident will take advantage of the Recycling Rewards Program and encourage their neighbors and friends to do the same,” said Streets Commissioner Clarena Tolson. “The Streets Department and Recyclebank have partnered to bring to the city the largest incentive-based recycling program in the United States. Now, we need residents to participate and help spread the word about the program.” It is anticipated that Philadelphia Recycling Rewards powered by RecycleBank, will bring the City’s recycling diversion rate – the amount of recyclable materials that are diverted away from landfills—to record levels. Every ton of waste diverted from landfills currently saves the city about $70. And as the city saves money with diversion, the local businesses make money. Residents use their rewards locally to put food on their tables, clothes on their backs, shoes on their feet, and even some entertainment and dinner out. All while recycling. “We are proud to both help Philadelphia reach their environmental goals and put some savings in the pockets of Philly residents,” said Bob Milligan, RecycleBank General Manager of the tri-state area. “Especially in this tough economy, the toughest one since the great depression, a little something extra for recycling will go a long way to help most make ends meet.” RecycleBank and Verizon have teamed up to make recycling in the Philadelphia tri-state area even more rewarding. As part of their sponsorship of the RecycleBank program, Verizon offered the first 10,000 people to sign up for RecycleBank 50 bonus points—and they signed up quickly! Additionally, the first 500 RecycleBank members to activate a new two-year line of Verizon service will receive double curbside RecycleBank Points for 24 months. That’s 2 years worth of double points meaning even more savings for those 500 families. “We’re excited to be the only wireless company supporting this effort and equally thrilled that the additional incentives we’re providing are encouraging thousands more residents to sign up and become active participants in helping protect our environment,” said Mario Turco, president of Verizon Wireless’ Philadelphia Tri-State Region. “I applaud the Mayor and RecycleBank for their leadership in bringing this innovative program to even more Philadelphians with this latest roll-out and look forward to seeing the program gain even stronger momentum in the coming weeks.” “Rita’s is excited to continue our partnership with RecycleBank and are proud to be part of the Philadelphia Recycling Rewards program,” said Roger Falloon, Vice President of Operations, Rita’s Franchise Company. “We are committed to help promote recycling and awareness in our community and are thrilled that our guests have embraced this important initiative.” The kick-off also featured a rally to support UnLitter Us, a sustained initiative and movement by the City of Philadelphia Streets Department to rid Philadelphia of litter and create clean, beautiful and safe blocks. UnLitter Us poets Greg Corbin and Carlo Campbell performed at the event. The mayor has set ambitious goals with Greenworks Philadelphia, which has recycling goals including a 20 percent diversion rate by 2011 and 25 percent by 2015. Philadelphia Recycling Rewards powered by RecycleBank will help the City achieve and hopefully exceed those goals. The Philadelphia Recycling Rewards roll-out schedule is as follows: February 2010: North Philadelphia March 2010: Lower Northeast, Frankford and Logan Sections April 2010: West and Southwest Philadelphia May 2010: Center City and South Philadelphia June 2010: Northeast Philadelphia July 2010: Northwest Philadelphia For more information about Philadelphia Recycling Rewards Program, and to sign-up for a rewards account, please visit www.PhillyRecyclingPAYS.com or call the Philadelphia Recycling Rewards Customer Affairs Unit at 1-888-769-7960. # # # About RecycleBank RecycleBank® motivates people to recycle and rewards consumers for taking greener actions with points that can be redeemed from participating local and national business partners. Through collaboration and innovation, RecycleBank is helping to create a culture that encourages people to take simple steps towards greener lifestyles. With new products and services like residential recycling, product reuse, expanded e-waste recycling, responsible disposal or simply focusing on using what already exists in the world today, we believe that making greener choices shouldn’t feel at all like a trade off. It should be a trade up, and so RecycleBank rewards you every step of the way. RecycleBank currently provides service to over one million people across the U.S. and the U.K. and has been recognized with a number of business and environmental awards, including being named as a Technology Pioneer by the World Economic Forum and as a Champion of the Earth by the United Nations Environmental Programme. RecycleBank is headquartered in New York City. For more information, visit www.RecycleBank.com.

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Recyclebank At A Glance

Headquarters
New York

Offices
New York, Philadelphia and Houston

CEO
Javier Flaim

Founded
2004

Investors
The Coca-Cola Company, Craton Equity Partners, Generation Investment Management, Kleiner Perkins Caufield & Byers, Paul Capital Investments, Physic Ventures, RRE Ventures LLC, Sigma Partners, Waste Management Inc., and Westly Group

Members
4 Million+

Communities
300+ in all 50 states

Reward Partners
4,000+

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