Press ReleasesRSS

Samantha Skey to Moderate Panel at OMMA Global New York

Written by RecycleBank
Published: September 24, 2010

Recyclebank Chief Revenue Officer to drive discussion on creating successful social media marketing campaigns

NEW YORK– September 24, 2010 –Samantha Skey, Chief Revenue Officer at Recyclebank®, the premier green rewards program that motivates people to take environmental actions, will be moderating the panel “Making Social Distribution Channels Part of the Creative Strategy” at next week’s OMMA Global New York. OMMA Global coincides with Advertising Week, North America's annual gathering of cutting-edge communications leaders, which takes place this year from Sept. 27 through Oct. 1 in New York City.

Skey will lead a conversation on how brands can incorporate social media marketing into their overall creative campaigns. Drawing from well-known examples from the past year, including the wildly popular Old Spice Guy, Skey and panelists will explore how brands can use social media marketing to drive customer recall, interaction and ultimately results. Participating panelists will include executives from Crispin Porter + Bogusky, mcgarrybowen, Firstborn, Buddy Media and Saatchi & Saatchi Wellness.

Skey will tap her 15 years of experience in social and digital marketing, and her work with Recyclebank to direct the conversation. Skey helps Recyclebank’s brand partners, including eBay and Nature Made connect with eco-conscious consumers through word-of-mouth and social marketing campaigns that increase brand loyalty while making a positive impact on the planet.

Details of the panel are as follows:

  • Who: Recyclebank Chief Revenue Officer Samantha Skey
  • What: “Making Social Distribution Channels Part of the Creative Strategy” panel presentation
  • Where: OMMA Global New York, Hilton New York
  • When: Tuesday, Sept. 28 from 2:00 - 2:45 p.m. EDT

# # #

About Recyclebank
Recyclebank® motivates people to take greener actions and rewards consumers with points that can be redeemed from participating local and national business partners. Through collaboration and innovation, Recyclebank is helping to create a culture that encourages people to take simple steps towards greener lifestyles like residential recycling, electronic-waste recycling, home energy conservation and more. We believe that making greener choices shouldn’t at all feel like a trade off—it should be a trade up—and Recyclebank rewards its members every step of the way. Recyclebank currently provides service to over one million people across the U.S. and the U.K. and has been recognized with a number of business and environmental awards, including being named as a Technology Pioneer by the World Economic Forum, as a Champion of the Earth by the United Nations Environmental Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. Recyclebank is headquartered in New York City. For more information, visit

Media Contacts

Interested in learning a little more about us? 
We're glad to share our story!

For inquiries:

Please note, if you are not a member of the press, you will not receive a response.

TwitterLatest Tweets



Recyclebank At A Glance

New York

New York, Philadelphia and Houston

Javier Flaim


The Coca-Cola Company, Craton Equity Partners, Generation Investment Management, Kleiner Perkins Caufield & Byers, Paul Capital Investments, Physic Ventures, RRE Ventures LLC, Sigma Partners, Waste Management Inc., and Westly Group

4 Million+

300+ in all 50 states

Reward Partners

In The NewsRSS Press ReleaseRSS