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RecycleBank® Expands Technology Innovation Group

Written by RecycleBank
Published: January 17, 2011

NEW YORK—MONDAY, JAN. 17, 2011RecycleBank®, the leading social connection and engagement platform that motivates individuals to take positive environmental actions, announced today the expansion of its technology innovation group. Effective immediately, Galina Kofman has joined the company as global program management vice president.


“RecycleBank is growing rapidly; our home recycling program alone has more than two million members, and we are reaching an even broader consumer base through our brand partnerships and our digital platforms where we reward people for their green actions,” RecycleBank CEO Jonathan Hsu said. “We are also working to integrate the online and offline worlds of our eco-engaged members. Galina is an excellent addition to our team, and will be a huge asset in developing the infrastructure to support RecycleBank’s continued growth and our incredible social engagement platform.”


Kofman brings more than 20 years of experience in program management and system and software development to RecycleBank. In her new role, Kofman will coordinate all future RecycleBank technology projects from ideation through execution, ensuring full correspondence with the company’s overarching corporate strategy. A central focus of her work will be managing developing new ways to engage and inspire action in eco-conscious consumers through the company’s digital platform, as well as scaling the platform to a broader online audience.


Prior to RecycleBank, Kofman held the title of MAGIC Project program manager and technical team leader at IBM Research Center, where she developed a system for the automatic generation of learning object metadata. Prior to this, she served as datawarehousing program manager at AT&T and program manager of Orion, a foreign exchange trading system with AIG Trading Group.


In addition to her substantial work within the IBM Research Center and IBM Internet Division throughout her career—some of which won her an IBM Outstanding Technical Achievement Award in 1990 and 1992—Kofman has held development and programming positions with Morgan Stanley,, Advantis and Chase Manhattan Bank.


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RecycleBank® is the leading environmental social platform that realizes the collective impact of individual action. Through its digital offerings and partnerships with municipalities, haulers, small businesses and corporate brands, RecycleBank incentivizes green actions with points that can be redeemed for discounts and rewards. By educating, engaging and empowering its community online and offline, RecycleBank aims to encourage a more sustainable lifestyle by increasing household recycling, reducing household energy usage and motivating individuals and communities to take other environmentally preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, RecycleBank is headquartered in New York City. For more information, visit

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