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Dr. Seuss' Beloved Elephant Horton Encourages a Smaller Footprint

Written by RecycleBank
Published: November 24, 2008

For The Holidays, Twentieth Century Fox Home Entertainment and Recyclebank Join Forces to Reward Eco-Conscious Consumers

Los Angeles, Calif. (November 24, 2008) - Twentieth Century Fox Home Entertainment (TCFHE) and the popular Recyclebank recycling rewards program have partnered up this holiday season to promote eco-friendly practices in concert with the release of "Dr. Seuss' Horton Hears A Who!" on DVD. Through January 31, 2009, TCFHE will offer RecyclebankTM members a reward of $3.00-off for the "Dr. Seuss' Horton Hears A Who!" DVD when purchased through The animated, $294 million worldwide box office hit "Dr. Seuss' Horton Hears a Who!" arrives as a Two-Disc Special Edition DVD and Blu-ray Disc (BD), including Digital Copy on December 9.

Much like the film's message about protecting your environment, even that of a speck, Recyclebank encourages households and communities in over 15 states to recycle and, get rewarded for the amount they recycle. The program's proprietary technology measures the amount of material a household recycles, and then converts the weight into Recyclebank Points that can be used at hundreds of local and national Recyclebank Reward Partners.

Recyclebank is making a serious difference when it comes to the environment. To date, Recyclebank households have saved over 559,475 trees, over 37 million gallons of oil, over 200 million gallons of water; and successfully diverted in excess of 59,946 tons of waste from landfills.
TCFHE press materials and artwork are available for download at

About Twentieth Century Fox Home Entertainment

A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on VHS, DVD and Blu-ray Disc (BD) as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.

About RecyclebankTM

Recyclebank is a rewards program that motivates people to recycle. We do this by quickly and easily measuring the amount of material each home recycles and then converting that activity into Recyclebank Points that can be used at hundreds of local and national rewards partners. Recyclebank is simple to implement, market-driven, and proven to work; saving municipalities' money and rewarding citizens for their environmental stewardship. Kleiner, Perkins, Caulfield and Byers, RRE Ventures, The Westly Group and Sigma Partners are institutional shareholders. Ron Gonen, the co-founder and CEO, is the largest individual shareholder. Recyclebank is headquartered in New York City and also maintains an office in Philadelphia. Visit for more information.


Kavita Smith / Dorrit Ragosine, TWENTIETH CENTURY FOX HOME ENTERTAINMENT / , (310) 369-8435 / (310) 369-3913

Margaret Bensfield, RECYCLEBANK, (212) 751-3476

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