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Ian Yolles to Present at Net Impact Conference

Written by RecycleBank
Published: October 28, 2010

Recyclebank chief marketing officer to discuss how to motivate consumers to adopt environmentally friendly behaviors

NEW YORK – Thursday, Oct. 28, 2010 – Ian Yolles, CMO of Recyclebank®, the premier green rewards program that motivates people to take environmental actions, will be speaking on a panel at the Net Impact Conference entitled, “Turning Trash to Treasure: Changing Consumer Behavior Through Incentive-based Recycling.” During the panel discussion, Yolles will share Recyclebank’s unique approach to influencing consumer behavior by using incentives to motivate and reward consumers for their environmental actions. Recyclebank’s leadership in environmental innovation has received substantial worldwide recognition, including recently being honored as part of the 2010 Global Cleantech 100 and GoingGreen Silicon Valley 100 lists. Details of the panel are as follows:


  • Ian Yolles, Chief Marketing Officer, Recyclebank
  • Paul Ligon, Managing Director, Waste Management
  • Jo Opot, VP of Business Development, TerraCycle
  • Jim Frey, Principal & CEO, Resource Recycling Systems (moderator)

  • “Turning Trash to Treasure: Changing Consumer Behavior Through Incentive-based Recycling” panel discussion

  • Net Impact Conference, University of Michigan Ross School of Business; Ann Arbor, Mich.

  • Friday, Oct. 29 from 2:30 - 4:00 p.m. EDT

Held in Ann Arbor, Mich., the Net Impact Conference kicked off today and runs through Saturday. The conference is the world’s largest and most dynamic corporate responsibility and sustainability-related event, attracting more than 2,500 of the top professionals from a variety of fields, including consultants, CSR practitioners, nonprofit leaders, and sustainability specialists, and students from top business, policy, and environmental graduate programs around the world.

About Recyclebank
Recyclebank® motivates consumers and communities to take positive environmental actions that lead to a more sustainable future. Through its curbside recycling program and digital platform, Recyclebank incentivizes environmentally preferable behaviors with points that can be redeemed for discounts and rewards from participating local and national business partners. Through brand partnerships, consumer education and innovation, the company is helping to create a culture that encourages more sustainable consumption by increasing household recycling, reducing household energy usage and landfill diversion. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environmental Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit

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