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RecycleBank and Allied Waste Team Up to Increase Recycling Volumes in Bloomington

Written by RecycleBank
Published: July 1, 2009

Rewards Program Offers Residents Economic Benefits for Recycling

New York (June 1, 2009) — Recyclebank®, the premier recycling rewards program, announced today that it has joined forces with Allied Waste Services Twin Cities to increase household recycling rates in Bloomington, Minn. The city joins a growing number of Twin Cities communities to adopt Recyclebank, which includes Chaska, Chanhassen, Eden Prairie, Maple Grove, St. Cloud, and St. Joseph. Recyclebank encourages people to recycle by awarding households with Points that can be redeemed at local and national retailers, restaurants and more.

“The Recyclebank program offers real value for Bloomington residents,” said Rich Hirstein, district municipal services manager for Allied Waste Services Twin Cities. “On average, members can earn hundreds of dollars in reward value each year through their recycling efforts. And the best thing is, residents are automatically enrolled in the program, all they have to do is activate their account with Recyclebank—it comes with our trash service.”

Every home in the program receives a 65-gallon wheeled recycling cart with an ID tag, which matches the cart to the household address and account number. Allied Waste trucks, retrofitted with special technology, track weekly recycling activity. Once the pick-up route is complete, the total weight of the amount of material the community recycled is divided among participating households and then converted into Recyclebank Points. Similar to frequent flier programs, the more a community recycles, the more Recyclebank Points each household earns.

Members watch their Recyclebank Points grow online at or by calling the Recyclebank Customer Care Center at 1.888.727.2978. Recyclebank Points are redeemed for rewards, gift cards, groceries and products with national reward partners such as Coca-Cola, Kraft Foods, and CVS/pharmacy, as well as local participating businesses like Cub Foods, Nickelodeon Universe Theme Park at the Mall of America, Davanni's Pizza, Erik's Bike Shops, and Dick's Sporting Goods. There is also an option to donate points to local school environmental programs and non-profit organizations.

“During these hard times, getting money off groceries, personal care, clothing or even getting free movie tickets is a tremendous value,” Hirstein said. “Our customers are truly enjoying earning the rewards that Recyclebank offers. Plus, it’s nice to be rewarded for doing something good.”

By encouraging households to recycle with the added incentive of Recyclebank rewards, Allied Waste Services collects more recyclables, reducing waste otherwise destined for disposal.

“We’re proud that Recyclebank continues to resonate and connect with the citizens of the Twin Cities metropolitan area,” said Ron Gonen, co-founder and CEO of Recyclebank. “Working with Allied Waste, we are able to offer meaningful value to the residents of Bloomington, proving that environmental solutions can—and do—offer great economic value.”

Recyclebank services more than one million households across 19 states. By cumulative recycling efforts, those households have saved more than 107 million gallons of oil and over 1.6 million trees. Bloomington’s residents begin earning Recyclebank rewards for their recycling efforts on July 13, 2009.

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Recyclebank is a rewards program that motivates people to recycle. We do this by quickly and easily measuring the amount of material each home recycles and then converting that activity into Recyclebank Points that can be used at hundreds of local and national rewards partners. Recyclebank is simple to implement, market-driven, and proven to work; saving municipalities’ money and rewarding citizens for their environmental stewardship. Kleiner, Perkins, Caulfield and Byers, RRE Ventures, The Westly Group and Sigma Partners are institutional shareholders. Ron Gonen, the co-founder and CEO, is the largest individual shareholder. Recyclebank is headquartered in New York City. Recyclebank was recently honored as a 2009 World Economic Forum Technology Pioneer and has been named as a 2009 Champion of the Earth by the United Nations. Visit for more information.

Allied Waste is America’s second largest non-hazardous solid waste services company and an environmental leader. Headquartered in Phoenix, Allied Waste provides waste collection, transfer, recycling and disposal services to millions of residential, commercial and industrial customers in over 100 markets spanning 38 states and Puerto Rico. Our team of 23,000 dedicated employees operates within a highly efficient, integrated organization that generated 2007 revenue of $6.1 billion. Locally, Allied Waste has operated in the Twin Cities metro area since 1948 and was the first company in the area to offer recycling services along with its residential waste services. We are proud to be a recycling innovator.

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