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Westland Mayor William R. Wild Adds Recycling Incentives for Residents through His Mission: Green Initiative

Written by RecycleBank
Published: July 13, 2009

Recyclebank Launches Rewards-for-Recycling Program Citywide in Westland

WESTLAND, MICH. (JULY 13, 2009) — This month, Westland, Mich., Mayor William R. Wild successfully ushered a new citywide, curbside recycling program that offers meaningful and valuable rewards to the city’s residents while also aiming to dramatically increase household recycling rates. Through his Mission: Green initiative, Mayor Wild shepherded Recyclebank®, the rewards-for-recycling program, to more than 26,000 households in Westland. Recyclebank encourages people to recycle by awarding households with Recyclebank Points that can be redeemed at local and national retailers, restaurants, grocers, and more. In addition, Westland looks to save a considerable amount of money through diverting recyclables away from the costly waste stream and into a profitable recycling commodities market.

“Partnering with Recyclebank is a great way to protect our environment, invigorate our local economy, keep our community clean, and deliver meaningful, everyday savings to the residents of Westland,” Mayor Wild said. “Everybody wins.”

In June, single-family households were provided with 96-gallon wheeled recycling carts that feature an ID tag, which match the cart to the household address and an account number. Republic Services trucks, retrofitted with special technology, track recycling activity. Once the pick-up route is complete, the total weight of the amount of material the community recycled is divided among participating households and then converted into Recyclebank Points. Similar to frequent flier programs, the more a community recycles, the more Recyclebank Points each household earns.

Members can watch their Recyclebank Points grow online at or by calling the Recyclebank Customer Care Center at 1.888.727.2978. Recyclebank Points are redeemed for rewards, gift cards, groceries and products with national reward partners such as Coca-Cola, Kraft Foods, Ruby Tuesday, and CVS/pharmacy, as well as local participating Westland businesses like The Westland Shopping Center, Heartland Marketplace, Nankin Hardware, Marvaso's Italian Grille, and Palace Supermarket. There is also an option to donate Recyclebank Points to charities and to local school environmental programs.

Mayor Wild views the Recyclebank program as real value for his residents, knowing that on average, members will earn hundreds of dollars in reward value each year through their recycling efforts. With all the belt-tightening that is happening right now, that translates into a lot of free groceries from local supermarkets and pharmacies, as well as discounts on entertainment, travel, and more.

“Having long called Westland home, it has been a goal of my administration to make environmentally conscious decisions that help ensure the long term sustainability of our great city." Mayor Wild said. “Working with Recyclebank and Republic Services enables us to meet our recycling goals while giving something back to the residents who have also made a home out of Westland. During these hard times, getting money off groceries, clothing, or even getting free movie tickets is of significant value.”

Recyclebank CEO and co-founder Ron Gonen said that one of Recyclebank’s goals is to motivate people to recycle, diverting the amount of waste sent to landfills. “Another goal is to invigorate local economies, and we see that a majority of Recyclebank members use more than half of their earned Points with local rewards partners, providing economic development and involving the local business community in the city’s recycling effort,” Gonen said.

“We’re proud to partner with Westland to bring our recycling program to the city’s residents, proving that environmental solutions offer great economic value,” Gonen added. “Mayor Wild has truly exhibited environmental leadership by bringing Recyclebank to Westland, showing residents that recycling is something that they can do today to truly make a difference tomorrow.”

Recyclebank services more than one million people across 20 states. By cumulative recycling efforts, those households have recycled more than 176,524 tons of material, saving close to 118 million gallons of oil and more than 1.7 million trees.

Bi-weekly pickup for Westland residents began June 29, 2009.

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Recyclebank® is a rewards program that motivates people to recycle. Using the Recyclebank proprietary three-step process Recycle, Record, Reward™, we quickly and easily measure the amount of material each home recycles and then convert that activity into Recyclebank Points that can be used at hundreds of local and national rewards partners. Recyclebank is simple to implement, market-driven, and proven to work; saving municipalities’ money and rewarding citizens for their environmental stewardship. Kleiner, Perkins, Caulfield and Byers, RRE Ventures, The Westly Group and Sigma Partners are institutional shareholders. Ron Gonen, the co-founder and CEO, is the largest individual shareholder. Recyclebank is headquartered in New York City. Recyclebank was recently honored as a 2009 World Economic Forum Technology Pioneer and has been named as a 2009 Champion of the Earth by the United Nations. Visit for more information.

The City of Westland is the 10th largest city in Michigan with a population of over 86,000. The City's residential development is an excellent blend single-family homes, apartments, and condominiums. This broad selection of housing opportunities is complimented by over 1,500 acres of well-maintained parks and nature trails, a highly rated municipal golf course, a skate park and ice arena, a state-of-the-art library, and novel city park themes that are fun and family-friendly. Westland has the location, the land, the infrastructure, and the leadership, under Mayor, William R. Wild, to attract new industry and help existing businesses redevelop properties and to maintain competitiveness in today's global economy. Six modern platted industrial parks on 320 acres are served by class “A” internal roads, with up-to-date utilities and rail access available within two of the parks. Westland is conveniently located within the center of southeastern Michigan's expressway system, 20 minutes north of Detroit Metropolitan Airport, and in between downtown Detroit and Ann Arbor. Westland is the area's premier "Shopping and Dining Destination." Westland Shopping center, one of the country’s original four regional malls, boasts 80 retail stores and has anchored Westland’s commercial district for more than 30 years. Westland’s diversity and progressive planning offers residents a wide variety of life experiences, and make Westland truly the “All American City”. Visit

Republic Services, Inc., has been building on success since its inception in 1998, becoming an industry-leading provider of waste and environmental services. The company provides trash collection services to commercial, industrial, municipal and residential customers in 40 states and Puerto Rico through its 400 collection companies. Republic Services owns or operates 242 transfer stations, 213 solid waste landfills and 78 recycling facilities. The company is headquartered in Phoenix and has more than 34,000 employees. For more information, visit the Republic Services web site at

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