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Westland Recycles More Than Two Million Pounds in Two Months

Written by RecycleBank
Published: August 31, 2009

Residents Rally Behind New Curbside Recycling Program, Which Saves the City Money and Financially Rewards Participants


WESTLAND, MICH. (MONDAY, AUG. 31, 2009) — With a new curbside recycling program, Westland residents have sent 1,184 fewer tons of waste to the landfill in just two months, and Mayor William Wild couldn’t be more proud of his city’s residents. “That amount comes to 2.4 million pounds of waste diverted,” Wild said. “When communities come together for the greater good, they can accomplish amazing things. The City of Westland has witnessed that firsthand.”

The city debuted Recyclebank® on June 28, after more than 25,000 single-family households received new recycling carts. A rewards program, Recyclebank encourages people to recycle by awarding households for every pound of material recycled. Households receive 2.5 Recyclebank Points per pound, which can be redeemed for gift cards, unique offers, and savings at local and national retailers, restaurants, grocers, and more.

Before the program’s debut, Westland averaged about 90 tons (180,000 pounds) a month at drop off recycling locations. The new cart and the rewards-for-recycling program have dramatically changed that figure.

“2.4 million pounds recycled is an astonishing amount,” Wild said. “To put that figure into perspective, your average family sedan weighs 3,000 pounds, which means residents have recycled the equivalent of 790 cars. Financially, the city is saving money too—every ton recycled saves Westland money in landfill tipping fees.”

Local businesses have benefited as well. “We see that a majority of Recyclebank members use more than half of their earned Points with local rewards partners,” Recyclebank co-founder and CEO Ron Gonen said. “This provides economic development and involving the local business community in the city’s recycling effort.”

Recyclebank members have redeemed Points for unique savings at Rite-Aid, Olga's Kitchen, Dick's Sporting Goods, Ruby Tuesday, and Buffalo Wild Wings Grill and Bar. Other Westland businesses in the program include The Westland Shopping Center, Heartland Marketplace, Nankin Hardware, Marvaso's Italian Grille, and Palace Supermarket. National partners include Coca-Cola, Kraft Foods, Target.com, and CVS/pharmacy. There is also an option to donate Recyclebank Points to charities and to local school environmental programs.

Another key to the success of the program is single-stream recycling. “With single-stream recycling, families can put all of their recyclables into one recycling container without having to sort paper, plastic, tin, and glass separately,” Westland Department of Public Service Director Kevin Buford said. “The more households that recycle, the more they are rewarded for their efforts. Single-stream recycling with Recyclebank has helped Westland to become a better steward of the environment while stimulating the local economy and putting a little money back in the pockets of our residents.”

“It is our responsibility to be caretakers of the Earth,” Wild added. “Our new recycling program with Recyclebank takes us one step closer to ensuring that our city, our state, our planet, will be healthy for future generations.”

Westland residents must activate their Recyclebank account to redeem Rewards. Visit www.Recyclebank.com or call 1-888-727-2978 for more information. Pick up for Westland residents occurs bi-weekly. For more information on what can be recycled, contact the Westland Department of Public Service at 734-728-1770 or visit www.CityofWestland.com.

Recyclebank services more than one million people across 20 states. By cumulative recycling efforts, those households have recycled more than 200,000 tons of material, saving more than 130 million gallons of oil and close to 2 million trees.

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RECYCLEBANK
Recyclebank is a rewards program that motivates people to recycle. Using the Recyclebank proprietary three-step process Recycle, Record, Reward™, we quickly and easily measure the amount of material each home recycles and then convert that activity into Recyclebank Points that can be used at hundreds of local and national rewards partners. Recyclebank is simple to implement, market-driven, and proven to work; saving municipalities’ money and rewarding citizens for their environmental stewardship. Kleiner, Perkins, Caulfield and Byers, RRE Ventures, The Westly Group and Sigma Partners are institutional shareholders. Ron Gonen, the co-founder and CEO, is the largest individual shareholder. Recyclebank is headquartered in New York City. Recyclebank was recently honored as a 2009 World Economic Forum Technology Pioneer and has been named as a 2009 Champion of the Earth by the United Nations. Visit www.Recyclebank.com for more information. Fan us at www.Facebook.com/Recyclebank and follow us at www.Twitter.com/Recyclebank.


THE CITY OF WESTLAND
The City of Westland is the 10th largest city in Michigan with a population of over 86,000. The City's residential development is an excellent blend single-family homes, apartments, and condominiums. This broad selection of housing opportunities is complimented by over 1,500 acres of well-maintained parks and nature trails, a highly rated municipal golf course, a skate park and ice arena, a state-of-the-art library, and novel city park themes that are fun and family-friendly. Westland has the location, the land, the infrastructure, and the leadership, under Mayor, William R. Wild, to attract new industry and help existing businesses redevelop properties and to maintain competitiveness in today's global economy. Six modern platted industrial parks on 320 acres are served by class “A” internal roads, with up-to-date utilities and rail access available within two of the parks. Westland is conveniently located within the center of southeastern Michigan's expressway system, 20 minutes north of Detroit Metropolitan Airport, and in between downtown Detroit and Ann Arbor. Westland is the area's premier “Shopping and Dining Destination.” Westland Shopping center, one of the country’s original four regional malls, boasts 80 retail stores and has anchored Westland’s commercial district for more than 30 years. Westland’s diversity and progressive planning offers residents a wide variety of life experiences, and make Westland truly the “All American City”. Visit www.CityOfWestland.com.


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Recyclebank At A Glance

Headquarters
New York

Offices
New York, Philadelphia and Houston

CEO
Javier Flaim

Founded
2004

Investors
The Coca-Cola Company, Craton Equity Partners, Generation Investment Management, Kleiner Perkins Caufield & Byers, Paul Capital Investments, Physic Ventures, RRE Ventures LLC, Sigma Partners, Waste Management Inc., and Westly Group

Members
4 Million+

Communities
300+ in all 50 states

Reward Partners
4,000+

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