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RecycleBank and the City of Phoenix Host Curbside Demonstration of Incentive-Based Recycling

Written by RecycleBank
Published: December 7, 2009

Phoenix officials announce new recycling rewards program for local residents

PHOENIX (December 7, 2009) – The city of Phoenix has teamed up with Recyclebank® to reward local households for recycling. The rewards program, which officially kicked off on Monday, Nov. 30, currently services 33,000 households in southwest Phoenix selected to participate in phase 1 of the program. Phase 2 and 3 will add another 67,000 households that will be rewarded for their recycling efforts by the end of March in 2010. The new recycling rewards program will help to motivate residents to improve recycling habits while complementing Mayor Phil Gordon’s 17-point “Green Phoenix” plan. Following Mesa, Phoenix is the second city in the state to partner with Recyclebank.

The program is simple. Residents in Phase 1, 2, and 3 must first register online at Recyclebank.com/phoenix or via phone, then continue recycling as usual with their existing cart. Recyclebank then measures the amount of material recycled after collection and then converts that amount into Points, which can be redeemed for rewards, gift cards and groceries and products at hundreds of national reward partners such as Coca-Cola, Kraft Foods, and CVS/pharmacy, as well as local businesses like Bashas’/Food City, Cinema Latino, and various other restaurants and shops that allow residents to Shop Phoenix. There is even an option to donate Recyclebank Points to local school environmental programs, charities and non-profits.

On average, Recyclebank members earn hundreds of dollars in reward value each year through their recycling efforts. The difference between Recyclebank implementation in Phoenix from all other cities nationwide is the use of GPS technology. GPS is used to identify each property that participates on a given recycling route. Points are allocated based on an equal share of the total amount that the community recycled.

Phoenix has a history rich in recycling innovation, being the first city in the U.S. to introduce commingled (one blue container) recycling in 1989. Phoenix is continuing to practice environmental leadership and advancements in recycling by adding innovative and meaningful programs like Recyclebank.

"Mayor Gordon’s 17-point "Green Phoenix" plan sets the stage to make us the first carbon-neutral city in the nation, as well as the greenest city. Recyclebank will help us to both increase our recycling and lower our waste output," said City Councilman Michael Nowakowski. "This partnership brings no added cost to our city or our residents. In fact, it will generate revenue for our local businesses and savings for our residents. We strongly encourage our residents to activate their accounts and take advantage of both the economic and environmental benefits this partnership with Recyclebank offers us all."

“Through education, community outreach and communication with our residents, we are confident that we will see great results with Recyclebank,” said Councilman Nowakowski, who represents the majority of the Recyclebank phase 1 area. “Activate your account and let the savings begin!”

For more information, visit www.Recyclebank.com/phoenix or call toll free 1-888-727-2978.

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ABOUT RECYCLEBANK
Recyclebank® partners with cities to increase recycling, collection efficiency and to support local economies. Recyclebank utilizes its proprietary software and three-step process Recycle, Record, Reward™ to measure the amount of material each home recycles and then convert the amount recycled into Recyclebank Points that can be used to shop at hundreds of local and national rewards partners. Recyclebank currently provides service to more than one million members across the U.S. and the U.K. and more than 2,000 local, regional and national businesses that accept Recyclebank Points earned for recycling. Recyclebank has been recognized with a number of business and environmental awards, including as a Technology Pioneer by the World Economic Forum and as a Champion of the Earth by the United Nations Environmental Programme. Ron Gonen is the co-founder and CEO of Recyclebank and investors include Sigma Partners, RRE Ventures, Kleiner Perkins Caulfield and Byers, Generation Investment Management, The Westly Group and Columbia University. Recyclebank is a global company headquartered in New York City. For more information, visit www.Recyclebank.com/phoenix, become a fan at www.Facebook.com/Recyclebank and follow us at www.Twitter.com/Recyclebank.


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Recyclebank At A Glance

Headquarters
New York

Offices
New York, Philadelphia and Houston

CEO
Javier Flaim

Founded
2004

Investors
The Coca-Cola Company, Craton Equity Partners, Generation Investment Management, Kleiner Perkins Caufield & Byers, Paul Capital Investments, Physic Ventures, RRE Ventures LLC, Sigma Partners, Waste Management Inc., and Westly Group

Members
4 Million+

Communities
300+ in all 50 states

Reward Partners
4,000+

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