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Recyclebank Names Javier Flaim Chief Executive Officer

Written by Recyclebank
Published: November 4, 2013

NEW YORK CITY—MONDAY, NOV. 4, 2013—Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals, announced that Javier Flaim has been appointed chief executive officer, effective immediately. Previously chief sales and marketing officer at Recyclebank, Flaim succeeds Jonathan Hsu, who will serve in an advisory role over the upcoming months.

“Recyclebank has a rich history of innovation and environmental impact. Over the years, we’ve seen that while recycling is often the gateway into sustainable behavior change, our more than four and a half million members are eagerly looking for new ways to deepen their commitment to a greener lifestyle,” said Flaim. “Jonathan did an incredible job forging partnerships that allowed us to scale our reach and impact, and I am looking forward to building upon his work while developing even more ways in which our members can learn to live more sustainably.”

“Recyclebank has experienced strong growth and success over the past three years, with membership tripling, an installed base expanding to all 50 states, and key strategic partners committed to long-term impact,” said Hsu.  “I am confident Javier and the Recyclebank team will continue to produce real and significant economic and environmental benefits for our clients, our partners, and our members.”

A veteran marketing and innovations executive that has been with Recyclebank for nearly three years, Flaim previously served as chief sales and marketing officer at the company, where he developed innovative behavior change campaigns with major corporate brands, significantly grew overall member base, improved marketing channel performance and deepened relationships with clients, partners and members.  Javier brings more than 20 years of marketing, communications, innovation and consumer insights experience to his new role, and will be focused on growing the core recycling rewards program while rolling out new ways for members to get rewarded for making greener choices, especially educating members on product and services that help them lead more sustainable lives. Before joining Recyclebank, Flaim was partner and executive vice president of innovation at Maddock Douglas, a world-renowned innovation consulting firm, where he was responsible for helping both Fortune 50 and startup organizations develop and launch industry-changing products and services.  Flaim joined Maddock Douglas when it acquired Markitecture, where he served as CEO.

Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 4,000 local businesses and national brands. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank empowers individuals to make a collective impact on the environment by increasing household recycling and taking other environmentally-friendly actions. A Certified B Corporation, Recyclebank has been recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Program and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. Recyclebank is headquartered in New York City. For more information, visit

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Recyclebank At A Glance

New York

New York, Philadelphia and Houston

Javier Flaim


The Coca-Cola Company, Craton Equity Partners, Generation Investment Management, Kleiner Perkins Caufield & Byers, Paul Capital Investments, Physic Ventures, RRE Ventures LLC, Sigma Partners, Waste Management Inc., and Westly Group

4 Million+

300+ in all 50 states

Reward Partners

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