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Recyclebank’s Jonathan K. Hsu to Discuss How to Double Recycling Rates in Five Years at Fortune Brainstorm GREEN

Written by Recyclebank
Published: April 30, 2013

LAGUNA NIGUEL, CALIF.—APRIL 30, 2013—Jonathan K. Hsu, CEO of Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals, will discuss how consumer awareness and education can play a role in doubling America’s recycling rate in the next five years today at the Fortune Brainstorm GREEN conference. This is Hsu’s second time participating in the conference on business and sustainability that looks at how businesses can profitably solve big environmental problems. With a focus this year on sustainable solutions, Hsu’s session, “Recycling: How do we double America’s recycling rate in five years?”, brings together 12 top recycling and sustainability executives who will workshop to provide pragmatic actions and solutions that companies can take to increase recycling rates.

During the conference, Hsu will present a concept on how to educate consumers in a way that he believes can help America double its recycling rate. Each of the other 11 leaders will also offer ideas on how to double recycling rates touching on recycling infrastructure, financing and policy and e-waste or other separate streams.

Once all 12 participants have discussed their plans, the group will vote on the most interesting ideas and spend the remaining time in breakout sessions bringing those solutions to life. At the end of the session, participants will come back together and discuss what actions each company can commit to.

The details for Hsu’s session are as follows:

Who:      Jonathan K. Hsu, chief executive officer, Recyclebank

    Fared Adib, senior vice president, product development and operations, Sprint

    Kevin Anton, vice president and chief sustainability officer, Alcoa

    Jim Gowen, vice president, supply chain operations and chief sustainability officer, Verizon

    Matt McKenna, president and CEO, Keep America Beautiful

    Jeff Seabright, vice president environment and water resources, The Coca-Cola Company

    Teri Shanahan, vice president, sustainability, International Paper

    Suzanne Shelton, chief executive officer, Shelton Group

    Gary Sova, senior vice president, national accounts, Republic Services

    David Steiner, president and CEO, Waste Management

    Jill Vaske, vice president, sales, Redemtech

    Anthony Zolezzi, operating adviser, Pegasus Capital Advisors LP

    Erin Billman, principal, Blu Skye Consulting, Facilitator

What:    “Recycling: How do we double America’s recycling rate in five years?” Solutions Session

Where:    Fortune Brainstorm GREEN, Ritz-Carlton Laguna Niguel, Dana Point, Calif.

When:    Tuesday, April 30, at 1:45 p.m. PDT



Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 4,000 local businesses and national brands. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank empowers individuals to make a collective impact on the environment by increasing household recycling and taking other environmentally-friendly actions. A Certified B Corporation, Recyclebank has been recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Program and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. Recyclebank is headquartered in New York City. For more information, visit

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