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Revere Expands Single-Stream Recycling with Rewards Citywide Following Successful Pilot with RecycleBank

Written by RecycleBank
Published: February 17, 2010

Recycling Rewards Program Helps Promote Sustainability by Increasing Recycling Participation

NEW YORK (WEDNESDAY, FEB. 17, 2010)—This week, Boston suburb Revere, Mass., became the latest city to deploy Recyclebank® and adopt single-stream recycling citywide. Already a success in neighboring Everett and in 25 states and the United Kingdom, Recyclebank encourages people to recycle by rewarding households with points for their green actions. These points are redeemable at local and national retailers, restaurants, pharmacies, grocers, and more. Following a successful pilot that began in August 2008, now more than 15,000 Revere households will enjoy the ease of single-stream recycling and be rewarded for recycling.

“The City is proud to announce that it is expanding single-stream recycling and the Recyclebank program to more Revere households,” Mayor Thomas G. Ambrosino said. This week, the City and Recyclebank began delivering new 64-gal. recycling carts to single-family households and multi-family buildings with up to eight units. Carts will be distributed through the end of the month. “These larger carts allow residents to recycle much more than what can fit in the smaller bins most have today. With single-stream recycling, everything goes into one cart—no more sorting. It’s never been easier to recycle, and, with Recyclebank, residents will get rewarded for recycling.”

The decision to expand the program is partly based on the success of the first phase. Last year, 3,100 participating households increased the amount they recycle by 167 percent and diverted more than 390 tons from the landfill.

“The City of Revere has witnessed firsthand what communities can do when they come together for the greater good,” Mayor Ambrosino added. “By encouraging greener behavior through incentives, more people are recycling more quantities, helping to save our resources. Additionally, by redeeming the Recyclebank rewards locally, residents provide a direct stimulus to local businesses, and sending less waste to the landfill saves Revere money in these difficult financial times. Recyclebank is a win for all involved.”

The 64-gal. recycling carts being delivered replace their 18-gal. counterparts and are outfitted with special tags that connect the address with individual Recyclebank accounts. Recycling trucks will read the identification tags during recycling pick up and record the weight of recyclables. Recyclebank then converts that weight into points that can be used to “shop” for rewards from hundreds of businesses in more than 20 categories.

After signing up with Recyclebank, residents can log on to www.Recyclebank.com or call 1-888-727-2978 to redeem rewards from local reward partners such as Café Costa Del Sol, Holistic Spa Therapy Center, Mount Vernon at the Wharf, Antonia’s at the Beach, Vin’s Auto Service, Edible Arrangements and many more. Residents can also choose from a host of national partners such as Coca-Cola, Clorox Greenworks, CVS/pharmacy, Hearst Magazines, McDonald's, Bed Bath & Beyond, and more. There is also an option to donate points to local school environmental programs through the Recyclebank Green Schools Program. Similar to frequent flier programs, the more a family recycles, the more Recyclebank points a household earns.

“By participating, residents have the ability to earn and redeem Recyclebank points for hundreds of dollars worth of rewards, discounts and merchandise,” Mayor Ambrosino added. “With the tough economy, these savings translate into real value for Revere residents.”

“Revere is a great example of Recyclebank’s mission in action,” Recyclebank CEO and Co-founder Ron Gonen said. “Recyclebank brings residents environmental solutions with direct economic benefits, while helping municipalities recycle to their fullest potential and save money through waste diversion. We’re excited to further expand in Revere.”

Residents must sign up with Recyclebank to redeem their points for rewards. A letter from Mayor Ambrosino went out earlier this month and residents should receive an activation mailer from Recyclebank by the end of the month. Residents can visit www.Recyclebank.com or call 1-888-727-2978 to easily sign up. For more information on Recyclebank, visit www.Recyclebank.com. First citywide pickup of single-stream recycling is Monday, March 1. For more information, visit www.revere.org.

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ABOUT RECYCLEBANK
Recyclebank® motivates people to recycle and rewards consumers for taking greener actions with points that can be redeemed from participating local and national business partners. Through collaboration and innovation, Recyclebank is helping to create a culture that encourages people to take simple steps towards greener lifestyles. With new products and services like residential recycling, product reuse, expanded e-waste recycling, responsible disposal or simply focusing on using what already exists in the world today, we believe that making greener choices shouldn’t feel at all like a trade off. It should be a trade up, and so Recyclebank rewards you every step of the way. Recyclebank currently provides service to over one million people across the U.S. and the U.K. and has been recognized with a number of business and environmental awards, including being named as a Technology Pioneer by the World Economic Forum and as a Champion of the Earth by the United Nations Environmental Programme. Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.

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Recyclebank At A Glance

Headquarters
New York

Offices
New York, Philadelphia and Houston

CEO
Javier Flaim

Founded
2004

Investors
The Coca-Cola Company, Craton Equity Partners, Generation Investment Management, Kleiner Perkins Caufield & Byers, Paul Capital Investments, Physic Ventures, RRE Ventures LLC, Sigma Partners, Waste Management Inc., and Westly Group

Members
4 Million+

Communities
300+ in all 50 states

Reward Partners
4,000+

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