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Samantha Skey to Participate in WOMMA Summit Cause Marketing Panel

Written by RecycleBank
Published: November 17, 2010

NEW YORK (WEDNESDAY, NOV. 17, 2010)—Samantha Skey, Chief Revenue Officer at RecycleBank®, the premier green rewards program that motivates people to take environmental actions, will participate on the “Art of Cause-Related Marketing” panel at this year’s WOMMA Summit. The annual event hosted by the Word of Mouth Marketing Association (WOMMA) brings together leading industry professionals to discuss emerging and innovative best practices in word of mouth and social media marketing. Skey and RecycleBank partner Nature Made will join American Express and TOMS Shoes to discuss the process, potential pitfalls and benefits involved with creating an authentic cause marketing campaign.


Skey works with RecycleBank’s brand partners such as eBay, Kashi, MillerCoors and Naked Juice to create social marketing campaigns that foster brand loyalty, increase sales, and promote sustainable consumption by engaging and mobilizing eco-conscious consumers. RecycleBank and Nature Made successfully teamed up this year on a word-of-mouth program to educate consumers on the recyclability of vitamin bottles, and reward them for doing so. Using Nature Made and other examples from RecycleBank’s partner program, Skey will address the company’s recipe for success: motivating consumers with incentives tied to positive, measurable environmental actions. Panel details:


Who: Samantha Skey, Chief Revenue Officer, RecycleBank

Pepper Roukas, Director of Digital Content & Community, American Express

Doug Piwinski, SVP of Marketing & Communications, TOMS Shoes

Carolyn Yu, Brand Manager, Nature Made


What: “The Art of Cause-Related Marketing” panel presentation


Where: WOMMA Summit, Las Vegas, Paris Hotel


When: Friday, Nov. 19, from 9:30 - 10:15 a.m. PDT


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RecycleBank® motivates consumers and communities to take positive environmental actions that lead to a more sustainable future. With both its curbside recycling program and digital platform, RecycleBank incentivizes environmentally preferable behaviors with points that can be redeemed for discounts and rewards from participating local and national business partners. Through brand partnerships, consumer education and innovation, the company is helping to create a culture that encourages more sustainable consumption by increasing household recycling, reducing household energy usage and landfill diversion. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environmental Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, RecycleBank is headquartered in New York City. For more information, visit


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