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Ashoka Changemakers, John Converse Townsend | Thursday, June 9, 2011

Go Green, Get Rewarded?

Altruism might be overrated when it comes to making a substantive difference in the world today. Advancing the social good revolution, or at least reshaping cultural constructs, isn’t at all dependent on a band of socially conscious brethren. It requires only a multi-layered incentive program to spur that change. Recyclebank knows that you don’t have to reinvent the wheel to make a difference—you just have to keep it rolling. Read More

Triple Pundit, BBMG | Wednesday, June 8, 2011

The Green Room: BBMG’s Mitch Baranowski Interviews Recyclebank’s, Ian Yolles

In the sixth episode of BBMG’s Green Room, chief creative officer Mitch Baranowski chats with Recyclebank’s chief sustainability officer Ian Yolles, who discusses the company’s growth, the evolution of its business model, and what it’s like motivating more than two million members to take small green actions every day. Read More

Sustainable Life Media, Michaela Hayes | Thursday, June 2, 2011

Recyclebank: Applying Social Marketing Principles to Motivate Consumer Behavior Change

Recyclebank is addressing the challenge of how to motivate the large majority of the population that wants to “do the right thing,” but faces barriers to doing so, and with apparent success. Read More

Joel Makower, GreenBiz | Tuesday, May 31, 2011

Recyclebank and the Greening of the Mass Market

If a green ethic ever breaks out among the masses, there's a good chance we'll have Recyclebank to thank. Read More

Judith Nemes, Crain's Chicago Business | Thursday, May 5, 2011

Green Scene: Incentive plans reward consumers who recycle, cut energy use

Two pilot programs launched in Chicago over the last two years are encouraging city dwellers to improve their green-lifestyle behavior by awarding them points redeemable for discounted coupons at local retailers, restaurants and cultural institutions. Read More

Inc. Magazine, Christine Lagorio | Tuesday, May 3, 2011

How to Use Game Mechanics to Reward Your Customers

Your customers hoard airline miles and covet their status-symbol black American Express. What was once called "consumer incentives" is now known as "gamification"—and here's how to integrate it into your company and win consumers' hearts and minds while you're at it. Read More

Katie Leavitt, MTV | Monday, May 2, 2011

Recyclebank Gives You Rewards For Your Rubbish

Recyclebank offers deals and gift certificates, too, but with a twist--the more you recycle the more you receive. Getting a reward for being good makes it so much more fun. Read More

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Javier Flaim


The Coca-Cola Company, Craton Equity Partners, Generation Investment Management, Kleiner Perkins Caufield & Byers, Paul Capital Investments, Physic Ventures, RRE Ventures LLC, Sigma Partners, Waste Management Inc., and Westly Group

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