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Bart King, Sustainable Life Media | Wednesday, June 29, 2011

Recyclebank, Google Explain How to Game Environmental Behavior

Online contests, rewards and interactive content can engage people around social and environmental issues, and influence offline behavior change, according to a new study. Recyclebank, in partnership with consumer insights agency ROI Research and Google Inc., released a joint report on the subject. Read More

Colloquy | Tuesday, June 28, 2011

Kashi Company and Recyclebank re-launch Points for Planet Program

Based on the success of the program last year, Kashi has more than doubled the number of cereals featuring opportunities to earn Recyclebank Points, and developed a new way to reward people for learning about sustainability. Read More

Morgan Clendaniel, Fast Company | Monday, June 27, 2011

Recyclebank Crowdsources Its Business Plan To An Elite Group Of Social Entrepeneurs

At an annual gathering of budding socially-conscious businesspeople the money-for-good-deeds company held a competition to find the best path toward massive growth. Read More

Melissa Hincha-Ownby, MNN | Wednesday, June 22, 2011

Surprise! People are motivated by games

A new report shows the impact that social games can have on offline behavior. Read More

TriplePundit, Cynthia Figge | Friday, June 17, 2011

Top 8 Things Your Company Would Have Learned at Sustainable Brands 2011

Cynthia Figge, Cofounder and COO of CSRHUB, attended the Sustainable Brands 2011 conference and shares eight key takeaways. Read More

Ali Hart , TriplePundit | Wednesday, June 15, 2011

Eric Ostern on the Unilever Sustainable Living Plan

Last week at Sustainable Brands ’11 in Monterey, Ali Hart had a chance to sit down with Eric Ostern, Unilever’s Senior Manager of Corporate Responsibility and Community Relations to learn about some of the progress Unilever has made since the launch of the Unilever Sustainable Living Plan last fall. Read More

Lora Kolodny, TechCrunch | Tuesday, June 14, 2011

Could Efficiency 2.0 Eclipse Solar? CEO Tom Scarmellino Thinks So

The founder of Efficiency 2.0, Tom Scarmellino, sat down with TechCrunch TV this week to talk about how his company motivates consumers to curb their power-hogging behavior at home, and what kind of impact that makes from an environmental perspective. Efficiency 2.0 also works with another NYC cleantech company, Recyclebank, to make the incentives of their power saving program possible. Read More

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