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Samantha Skey, Advertising Age | Thursday, July 28, 2011

Five Tips on Marketing to the Millennial Mom

Recyclebank's Samantha Skey Advises How to Reach Consumers Who Are Social, Savvy and Seeking a Triple Bottom Line Read More

Jennifer Van Grove, Mashable | Thursday, July 28, 2011

Gamification: How Competition Is Reinventing Business, Marketing & Everyday Life

Can life, and all the menial or routine tasks that come with it, be transformed through game mechanics into an engaging, social and fun recreational activity? Such is the idea behind the emerging trend of “gamification.” Read More

Natural Resources Defense Council | Monday, July 25, 2011

Recyclebank's Success: A Q&A with Ian Yolles, Sustainability Director

While other green companies vanished from sight during the recession, Recyclebank grew and built its name recognition across the country. We spoke with Ian Yolles, Recyclebank’s sustainability director about the company and its plans. Read More

Kierstin De West, Sustainable Life Media | Thursday, July 21, 2011

How RecycleBank is Accelerating Behavior Change

Ian Yolles, the Chief Sustainability Officer at Recyclebank, speaks with Kierstin De West in her latest Experts behind the Experts interview Read More

Matthew DeLuca, Inc. | Tuesday, July 12, 2011

Take Your Green Business Idea to the Next Level

Starting a green business isn't easy, but these days even the most established companies are trying to find ways to go green. The market is open to entrepreneurs with big ideas. Read More

João-Pierre S. Ruth, Xconomy | Monday, July 11, 2011

Recyclebank Offers Rewards for Green Actions

As crafty parents know, turning chores into games can motivate hard work. New York’s Recyclebank uses a similar approach with its incentive program to encourage recycling. Read More

Gabe Zichermann, Mashable | Wednesday, July 6, 2011

7 Winning Examples of Game Mechanics in Action

While some have criticized the concept of gamification as shallow or demeaning, the initial findings from gamification specialists are nothing short of astonishing. Regardless of your business model, the following seven gamified innovations should inspire you to strategize via game analysis. Read More

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