In The NewsRSS

How Four Eco Brands Are Using Social Media Marketing Effectively

Written by Forbes
Published: April 22, 2014

Environmentally conscious companies don’t just sell products, they promote a mission and sustain a lifestyle that benefits their customers and simultaneously makes the world a better place. It is natural then that when these “triple bottom line” businesses take to social media, they use their authentic voice and positioning to simultaneously promote philanthropy and increase e-commerce sales.

However, according to Offerpop, a NYC-based social marketing platform, the most effective green brands “not only raise awareness for causes on multiple networks, but tailor their campaigns to leverage the visual web and user generated content by allowing users to submit conscious content, give back and gain exclusive information.”

Here are four sustainable brands that are doing it well:

1. TOMS

TOMS gained popularity with their “one for one” policy (where they donate one pair of shoes to a child in need for every pair purchased). They now have over 2 Million twitter followers. They’ve captured that audience using a variety of social tools and campaigns that keep philanthropy on the forefront of their fans’ minds.

Best Campaign: One Day Without Shoes

TOMS annual One Day Without Shoes campaign asks patrons to go barefoot to raise “global awareness for children’s health and education,” and they are rocking it on social media. Not only do they have a dedicated page on their website, but they host Instagram meet-ups in several social-savvy cities, offer a toolkit for those who want to participate, and a Pinterest board (with 33k+ followers) full of shareable fact photos and participant photos. TOMS delivers a fantastic example of a social awareness campaign that actively engages fans and spreads its message far and wide.

2. EcoTools

EcoTools is a company that offers quality eco-friendly beauty products and gives back to great causes. EcoTools utilizes social content from their team and fans to create unique social offerings.

Best Campaign: Hashtag #Ecotools

EcoTools used their brand hashtag #Ecotools to aggregate Instagram content from their fans and share it via the Hashtag Gallery tool from Offerpop. They also use their team of experts to share tips and reward fans across platforms. They know how to create useful branded content extremely well. They have a $10k giveback program for customers to win money to donate back to charities of their choice.    

3. Recyclebank

Recyclebank is a company that rewards people with deals and discounts for taking everyday green actions. They are leveraging their position as green-lifestyle educators to be a hub for social buzz.

Best Campaign: LivingEarthMonth

Recyclebank is using Earth Month (April) to create community awareness on social media under #LivingEarthMonth. They have created a microsite that features content from Twitter and Instagram and aims to inspire readers to make the most of Earth Month. The site also directs viewers back to their website to purchase products that are environmentally-friendly.

4. Loomstate

Loomstate is an eco-friendly clothing company that has a lot of projects to help make the planet a better place. They excel at blogging and their social content is perfect for sustainable hipsters to share and like.

Best Campaign: Act Natural Blog

Loomstate offers easy-to-read, interesting blog posts. Content marketing is a key feeder of social media marketing; they go hand-in-hand. Many companies attempt to create blogs that impact readers, but few accomplish it the way Loomstate has. Their blog posts are relevant to the eco/sustainable current culture, and feature easy-to-digest bullets on how to get involved and how Loomstate is supporting each particular cause. They are a great example of how effective ongoing, well-composed content can work for a brand’s messaging.

All four of these companies are using social media for social good and engagement. They are proof that the two can be done in conjunction to create the most impactful messaging for brands and our planet.

Media Contacts

Interested in learning a little more about us? 
We're glad to share our story!


For inquiries:
press@recyclebank.com


Please note, if you are not a member of the press, you will not receive a response.


TwitterLatest Tweets



Connect

FacebookTwitterPinterestLinkedInYoutubeFlickr


Recyclebank At A Glance

Headquarters
New York

Offices
New York, Philadelphia and Houston

CEO
Javier Flaim

Founded
2004

Investors
The Coca-Cola Company, Craton Equity Partners, Generation Investment Management, Kleiner Perkins Caufield & Byers, Paul Capital Investments, Physic Ventures, RRE Ventures LLC, Sigma Partners, Waste Management Inc., and Westly Group

Members
4 Million+

Communities
300+ in all 50 states

Reward Partners
4,000+

In The NewsRSS Press ReleaseRSS