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MillerCoors and Recyclebank Relaunch The Cycle Video

Written by MillerCoors
Published: April 9, 2009

Here is something worth watching from MillerCoors and Recyclebank. Just in time for Earth Day, MillerCoors and Recyclebank have partnered to relaunch "The Cycle," an animated video that helps answer the important question of what happens to recyclables after they are collected.

"The Cycle" won the "Best Educational Resource" award at this year's South by Southwest Interactive Festival in Austin, Texas.

Recyclebank is a recycling rewards program currently servicing households across 18 states. To date, Recyclebank has helped to divert more than 141,000 tons of recyclables from landfills and households have cumulatively saved more than 1.4 million trees and more than 95 million gallons of oil through their recycling efforts.

The Cycle takes viewers through each step of the recycling cycle, from recycling collection to processing to manufacturing new products from recycled material. With the goal of sharing the knowledge about recycling and helping people understand their eco-footprint, the video can be downloaded in three formats and is meant to be shared.

View The Cycle

Read this article on Beyond Madison Avenue.

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Recyclebank At A Glance

New York

New York, Philadelphia and Houston

Javier Flaim


The Coca-Cola Company, Craton Equity Partners, Generation Investment Management, Kleiner Perkins Caufield & Byers, Paul Capital Investments, Physic Ventures, RRE Ventures LLC, Sigma Partners, Waste Management Inc., and Westly Group

4 Million+

300+ in all 50 states

Reward Partners

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