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Coors Takes on the Aluminium Can Recycling Problem

Written by Justmeans
Published: February 26, 2013

How about these facts? The world's beer and soda consumption uses about 200 billion aluminium cans every year. That’s 6,700 cans every second, enough to go around the planet every 17 hours. Or that it takes more energy to mine and produce aluminium than any other metal and the energy: the energy it takes to make four cans is equivalent to filling one of them with gasoline. These are interesting statistics when put into context about the planet’s resources and environmental health. They were sourced from the on-line resource, which was founded to create awareness of important global challenges to show how negative trends can be changed by each of us, the consumer.

Today, 152 million cans are recycled daily, making them the most recycled item in the States.

Coors Brewing Company, inventor of the first 100 per cent recyclable aluminium can in 1959, is doing something to help change the data above for the better. The company has kicked off its latest U.S. sustainability social innovation initiative by announcing a partnership with Recyclebank®, an American organisation that rewards people for taking every day green actions with discounts and deals.

The campaign by Coors Recycles® will help to support Recyclebank’s mission this way: a portion of select Coors Light and Coors Banquet packages sold from now to the end of March 2013 will help to fund a contribution of up to $250,000 from Coors Recycles to Recyclebank.

Recyclebank is using of some the funds generated from this social innovation campaign, to create a national online campaign in America to educate consumers about the benefits of aluminium recycling and reward them for participating. All you need to do is to look for the Coors Recycles logo and messaging on specially marked packages to participate. Pete Coors, MillerCoors chairman of the board says, “The Coors Recycles program aims to remind legal-drinking-age consumers of the importance of recycling their beer cans, and through Recyclebank, offers them a refreshing way to get involved in a greener lifestyle at varying levels.”

Creating a more sustainable future by rewarding people for taking every-day green actions with discounts and deals from more than 4,000 local businesses and national brands is a clever incentive. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank empowers individuals to make a collective impact on the environment by increasing household recycling and taking other environmentally-friendly actions. Recyclebank cleverly puts the power back in the hands and pockets of the consumer.

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Recyclebank At A Glance

New York

New York, Philadelphia and Houston

Javier Flaim


The Coca-Cola Company, Craton Equity Partners, Generation Investment Management, Kleiner Perkins Caufield & Byers, Paul Capital Investments, Physic Ventures, RRE Ventures LLC, Sigma Partners, Waste Management Inc., and Westly Group

4 Million+

300+ in all 50 states

Reward Partners

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