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24/7 Real Media Makes Leadership Changes

Written by Trading Markets
Published: July 31, 2010

24/7 Real Media, WPP's digital marketing technology organization, announced a leadership evolution for 24/7 Real Media. According to a release, Jonathan Hsu will be transitioning from his role as CEO of 24/7 Real Media. Hsu will be joining RecycleBank, the green rewards program that motivates people to take environmental actions, as CEO. David Moore, chairman and founder of 24/7 Real Media, will additionally assume the role of CEO of 24/7 Real Media. "I am extremely grateful for the incredible support that WPP has demonstrated for both 24/7 Real Media and me. Sir Martin Sorrell is a true business visionary, and I am pleased that 24/7 Real Media has made a very positive impact for WPP's clients. As Chairman, Dave was actively involved in the company. His return to CEO will make for a seamless transition, and 24/7's great momentum will certainly continue under his leadership," said Hsu. "I am humbled by the opportunity to lead RecycleBank, and I look forward to closely working with WPP to introduce green incentives programs to WPP's global client base." Concurrent with this transition, WPP has formed the WPP Global Technology Advisory Council, whose membership base will include digital marketing technologists, entrepreneurs, and visionaries. Hsu will be a founding member of the WPP Global Technology Advisory Council with further appointments to be made. "WPP is committed to bringing technology innovation to its clients both through its own efforts and in collaboration with industry partners. Since we bought 24/7, we have grown its media network from 13th ranked to 5th in the US, tripled the volumes running on its technology, integrated its search offer with GroupM and developed a leading DSP on our own technology, allowing us to take control of our future, said Mark Read, CEO of WPP Digital and director of strategy of WPP. "While I am sorry to see Jonathan leave 24/7 Real Media, I am pleased that we will continue to have access to his insights and expertise through the WPP Global Technology Advisory Council and confident in the people at 24/7 Real Media that have delivered these achievements." 24/7 Real Media, a WPP company, is a digital marketing company. RecycleBank motivates people to take greener actions and rewards consumers with points that can be redeemed at participating local and national business partners. You can also view the story here.

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