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Philadelphia Coca-Cola Bottling Co. Enhances RecycleBank Program

Written by Recycling Today
Published: June 17, 2010

"Coca-Cola understands the importance of recycling and has been a partner with RecycleBank since its inception. Here at Philly Coke we are taking it one step further by rewarding our employees and consumers for recycling and helping to reduce waste and preserve the environment, says Fran McGorry, president of Philadelphia Coca-Cola Bottling."

Philly Coke is sponsoring 1,200 Coca-Cola branded recycling carts to encourage Philadelphia residents to recycle more at the curb. The carts will be distributed to families in need in each of the six sanitation districts in which RecycleBank offers curbside rewards for recycling in conjunction with Philadelphia.

Philly Coke and RecycleBank are also launching a “Points for Employees” program, designed to encourage all Philly Coke employees to recycle more and make greener lifestyle choices. Through the program, all Philly Coke Employees will earn bonus RecycleBank Points for registering and taking steps for greener actions with RecycleBank.

Details of this unique program include:

• Bonus RecycleBank points for Philly Coke employees who activate their RecycleBank account and pledge to make greener choices.

• Monthly bonuses for Philly Coke employees participating in RecycleBank point-earning opportunities (recycling of trash, electronics, proper disposal of junk, etc.)

Additionally, RecycleBank, in conjunction with Philly Coke, will create a special Sweepstakes Promotion for Philadelphia metro region residents offering valuable prizes and rewards. The sweepstakes will be promoted to members in the Philadelphia metro region area via RecycleBank’s website.

“Coca-Cola believed in RecycleBank when it was just an entrepreneur’s vision and has continued to support us as we grow nationally,” said Matt Tucker, President of RecycleBank. “We are proud that our relationship with Coca-Cola continues to deepen as we work together on a number of activities to promote a more sustainable community in Philadelphia where this vision began, and to scale RecycleBank nationally.”

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