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RecycleBank expands its Atlanta program

Written by Solid Waste & Recycling
Published: April 5, 2010

RecycleBank recently joined officials from Republic Services, Inc., Alpharetta and Peachtree City in announcing its expansion into the greater Atlanta area in Fulton and Fayette Counties.

RecycleBank is a rewards program that motivates people to engage in greener behaviors, like household recycling, by rewarding them with points that are redeemable at local and national retailers, restaurants, pharmacies, grocers and more.

In November 2009, RecycleBank partnered with the city of Atlanta, Rehrig Pacific and Coca-Cola in bringing the rewards-for-recycling pilot project to 10,000 homes. Working with Republic, RecycleBank expands citywide to 15,000 households in Alpharetta and to 3,200 Republic customers in Peachtree City.

"As RecycleBank continues to expand across the United States, our vision of rewarding every household for recycling is becoming a reality," RecycleBank CEO Ron Gonen says. "Republic Services has recognized the value that RecycleBank brings to communities by helping them reach their environmental goals, putting savings in their customers' pockets and invigorating the local business community."

In March 2010, Republic delivered new 65-gallon recycling carts to Alpharetta and Peachtree City residents.

With the new program comes a new way to recycle - single stream - in which all recyclables go into one container.

When residents recycle, the amount of refuse is recorded by route and converted into points, which get credited to that route's participating recyclers. RecycleBank members earn five points for every two pounds of waste recycled and up to 450 points a month.

Points can be used to "shop" for rewards from hundreds of businesses in more than 20 categories. There is also an option to donate points to local school environmental programs through the RecycleBank Green Schools Program.

After activating their RecycleBank accounts, residents can log on to www.RecycleBank.com or call 1-888-727-2978 to redeem rewards. Similar to frequent flier programs, the more a family recycles, the more RecycleBank points each household earns.

RecycleBank services more than one million people across 25 states and in the United Kingdom. By cumulative recycling efforts, members have recycled more than 284,000 tonnes of material since 2005.

You can also view this article here.

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Recyclebank At A Glance

Headquarters
New York

Offices
New York, Philadelphia and Houston

CEO
Javier Flaim

Founded
2004

Investors
The Coca-Cola Company, Craton Equity Partners, Generation Investment Management, Kleiner Perkins Caufield & Byers, Paul Capital Investments, Physic Ventures, RRE Ventures LLC, Sigma Partners, Waste Management Inc., and Westly Group

Members
4 Million+

Communities
300+ in all 50 states

Reward Partners
4,000+

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